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Why choose ?

William & Sons was originally founded in 1996 by William Cole & his eldest son, William Jnr., with the firm belief that finding new home furnishings is so much easier when everything is under one roof. That's why at William & Sons you'll find everything you need to furnish every room in the home - from the major purchases like upholstery, beds, dining and bedroom furniture, right down to the finishing touches of occasional furniture, mirrors, pictures and lamps.

We're Merry Hill’s Largest Furniture Superstore!

With over 35,000 sq ft of floor space, our extensive showroom is spread over two huge floors with over 200 individual living room displays of sofas, corner groups, dining and living room furniture, bedroom furniture, bedding and sofa beds!

We Stock Leading Brand Name Furniture!

The depth of products, in a variety of different styles, matches the size of our showroom! We stock many of the leading furniture brands such as Alstons, Bardi, Buoyant, ROM, Wade, HTL, Julian Bowen, Kingstown, Mark Webster, Rauch, Harrison Beds, Myer’s, Rest Assured & Silentnight.

Our Outstanding Customer Service
Our Sales & Sales Support Teams are committed to achieving the highest possible standards in personal customer service wherever possible. Our sales team is employed directly by ourselves & are all factory trained and experienced in dealing with the products we sell. Furthermore, our care and support doesn’t end when you’ve placed your order. We ensure that orders are progressed all the way through to delivery & beyond.

We're Still a Family business!
It’s also re-assuring to know that in these ever changing and uncertain times that William & Sons is still very much a family owned & run business with a genuine commitment to strive for the highest possible standards in complete customer satisfaction.

But what makes William & Sons really different?
Simply, it’s choice & flexibility.
A piece of furniture is as individual as the individual people who buy it. Furniture is a real expression of style and taste. Of course it’s also a major investment and major decision, one you will have to live with for many years to come. That’s where William & Sons’ expertise and advice is invaluable. Our staff have years of experience in helping customers find exactly what they’re looking for - offering impartial, friendly advice so customers can make an informed choice.
Above all else a family business needs to be flexible in meeting customer’s individual requirements. Whether it means arranging a personalised finance or purchasing package, be-spoking products or arranging individual delivery or assembly of an order. At William & Sons we aim to meet these expectations wherever possible.
This attention to detail & customer care is born out in that consistently over 50% of all our new orders come from previous customers & their recommendations to friends, colleagues and relatives. Furthermore, we monitor our performance each week, by following up the delivery of customer orders, with a random selection of unsolicited calls to customers to rate us on their experience with William & Sons, from the point of order through to actual delivery. Our overall satisfaction rating for the current year is 95%, 2015 was 95% & 2014 was 93%.

It’s also reassuring to know in these ever changing times that there’s still a strong family management of our business, with a genuine commitment to strive for the highest possible standards in customer service. William & Sons is owned and managed by William Cole & William Cole Jnr. Both the directors travel the UK and abroad in search of top quality, affordable designs from the comfortably traditional to the latest contemporary styles. When you visit William & Sons you’ll find the very highest quality furniture, in imaginative and varied ranges –all backed by great delivery and after sales service.


William & Sons, Merry Hill’s largest furniture superstore, Level Street, Brierley Hill, Dudley, West Midlands. Stylish, quality home furniture, leather sofas, fabric sofas, chairs, swivel chairs, accent chairs, tub chairs, stools, reclining sofas, reclining chairs, corner groups, dining & living furniture including dining tables, dining chairs, sideboards, cabinets, display units, home entertainment units, multi-media units, storage units, bookcases, coffee tables, lamp tables, console tables, sofa tables, nest of tables, home office furniture, bedroom furniture, sliding door robes, chests of drawers, bedside chests, dressing tables, dressing mirrors, headboards, accessories, lamps, mirrors, pictures. Stockist of leading furniture brands Alstons, Andrena, Baker Furniture, Buoyant, Charltons, Classic Furniture, Exclusive, Furniture Origins, Global, HTL, Julian Bowen, Kingstown, Lebus, Mark Webster, Rauch, ROM & Softnord, We’ve built up a solid reputation for providing an exceptional service to our customers and are always available to discuss your individual requirements and answer any questions you might have.