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William & Sons is one of the largest, independent family owned & run furniture retailers in the West Midlands. Prominently located in Level Street, Brierley Hill, the 35,000 square foot two floored superstore overlooks the massive Intu Merry Hill Shopping Centre. The family business is still managed by the Cole family, who have a strong heritage of home retailing. William & Sons has now been established for over 20 years and has developed a solid reputation as one of the Black Country’s & the Midlands' leading independent furniture stores with a proven commitment to quality, value for money & above all - service.
Being a generation apart certainly helps the father & son buying team in their quest for seeking out new and often exclusive furniture ranges from both home and abroad. William Jnr. has developed a keen eye for searching out the latest in design, but never losing sight of the need to always offer value for money. William Snr. draws on his vast experience in buying furniture from all the major suppliers, both large and small, to personally select the finest quality furnishing for those wishing to buy that something different. By combining these passions they’re able to put together a comprehensive range of quality furniture, personally selected form leading suppliers throughout the UK, Europe & the rest of the world.
“Our combination of tastes enables us to offer our customers a truly broad cross-section of products to suit all budgets & styles. Whether you’re looking for casual, classical or contemporary designs, you’ll certainly be able to find it at William & Sons.” – William Cole Jnr. (Managing Director)
Both William Snr. & William Jnr. always try to maintain the original family business idea of always offering value for money and customer service. The company has, with the help of its dedicated, well trained staff, continued to go from strength to strength. Where so many of our competitors are constrained by remote management structures, higher overheads, varying degrees of service,  the demands of landlords, shareholders & head offices, at William & Sons we’re still able to offer greater flexibility of choice and value for money, by still remaining a proper, genuine family owned & run business. Now more than ever, the father & son management team recognize that being flexible & able to offer great value & consistent levels of customer service is vital in today’s challenging trading environment.

“I firmly believe that one of the main reasons for our continued success is having a genuine desire by all of us at William & Sons to achieve customer satisfaction. This continues to be reflected in the fact that this business has consistently grown on a solid base of returning customers and their recommendations to their friends and relatives.” – William Cole (Original Managing Director)
For a truly pleasurable furniture shopping experience, you’ll be able to get great inspiration from our two massive floors of beautifully displayed furniture, whatever style you’re looking for! William & Sons is easily found on Level Street, Brierley Hill, Dudley, West Midlands just opposite the Copthorne Hotel and overlooking the Intu Merry Hill Shopping Centre. The store is open 7 days a week with ample free parking for all our customers.

William & Sons, Merry Hill’s largest furniture superstore, Level Street, Brierley Hill, Dudley, West Midlands. Stylish, quality home furniture, leather sofas, fabric sofas, chairs, swivel chairs, accent chairs, tub chairs, stools, reclining sofas, reclining chairs, corner groups, dining & living furniture including dining tables, dining chairs, sideboards, cabinets, display units, home entertainment units, multi-media units, storage units, bookcases, coffee tables, lamp tables, console tables, sofa tables, nest of tables, home office furniture, bedroom furniture, sliding door robes, chests of drawers, bedside chests, dressing tables, dressing mirrors, headboards, accessories, lamps, mirrors, pictures. Stockist of leading furniture brands Alstons, Andrena, Baker Furniture, Buoyant, Charltons, Classic Furniture, Exclusive, Furniture Origins, Global, HTL, Julian Bowen, Kingstown, Lebus, Mark Webster, Rauch, ROM & Softnord, We’ve built up a solid reputation for providing an exceptional service to our customers and are always available to discuss your individual requirements and answer any questions you might have.