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Your guide to planning your room

Before you order your new furniture, you’ll need to make sure it’s the perfect fit for your home. That means making sure the proportions are right for your room, that your furniture will fit into your home & can be handled through all your access points.

Before you visit the store it’s a good idea to measure your existing furniture. Decide whether you wish to replace with the same arrangement of items or take the opportunity to completely re-configure your room. Our experienced sales advisors will be pleased to discuss all the latest available styles and options with you.

How to measure your furniture

Start by taking the following measurements:

Measure the surface area of the space where you want to put the furniture. Make a rough sketch with a note of the dimensions. Now measure the width, height, and depth of the furniture you want to order. Don’t worry if it seems too big. William & Sons can offer split sofa options on some of our larger sofas & some of our larger cabinets and beds will also come apart so they are easier to move.

Will it go in?

Check that all widths and diagonal depths are less than the entry dimensions. You can check the diagonal depth on upholstery by placing a straight tape measure from the back of the frame to the front of the arm. If you’re still worried, please visit or call into the store, our fully trained sales staff will be happy to assist you. If it was easy to get your existing furniture in, compare the measurements with the model you want to replace it with.

When ordering a wall display unit, measure the wall you wish to place it against from floor to ceiling. The diagonal height should be less than the entryway.

Measure the width and height of all doorways, hallways, and stairways, including banisters and turns, and don’t forget about obstacles such as radiators, wall and ceiling lights.

Uncertain about your measurements? Please ask our staff for help.

For a nominal charge, we can sometimes arrange for a ‘dummy run’ where our delivery team visit your house and assess the access for you. They can even bring the showroom display item to see if it will fit. If access through a door is too tight, it’s sometimes possible to install your furniture via another route. Our sales support staff can suggest local tradesmen who will quote to remove fence panels or windows before you commit to any additional cost.

If the worst happens and your new furniture really won’t fit in, do come and talk to us. We’ll search our huge range of products and use all the expert knowledge of our staff to come up with a great alternative.

Your guide to choosing the right sofa or chair

Buying the perfect sofa or chair means finding the ideal combination of style, comfort, quality and value for money. Our simple buying guide will help you make the right choice.

How to choose your new sofa

Think about the look you’re after. The colour, shape and style of your upholstery will have a huge impact on the look and feel of your room. With more than a hundred different sofa and chair styles to choose from, in hundreds more sizes, colours, leathers and fabrics, the William & Sons range has something for everyone.

If you’re looking for style and practicality, explore our extensive leather gallery. If comfort and support are your priorities, try our fabric collections. And if you want to stamp your own distinctive style, view our Signature and Contemporary Concepts Collections.


Choose the right shape, support and comfort


Our factory trained sales staff will be happy to explain the different qualities of all our sofas. Here are some of the key things to consider:

Frame: this gives the sofa its shape and structure. The frames in our range are tough, strong and durable to cope with demands of everyday life.

Support: our sofas have a number of different support systems, from traditional coil springs and webbing to serpentine or zigzag springs and sprung edges.

Fillings: this is the ‘comfort layer’. There are 3 choices:


This gives the firmest feel and retains its looks best. Manufacturers of traditional furniture generally prefer foam fillings.


A man-made synthetic filling usually wrapped in ‘ticking’. Offers medium to softcomfort, depending on the density of the filling. Cushions must be plumped daily to retain their shape.


A soft, luxurious option, these cushions must be plumped daily to keep their shape and comfort. If you like the feather effect but are allergic to feather fillings, our sofa experts will help you find a soft alternative.

Our designers often use a mix of fillings - foam cushions with a fibre wrap, or feather cushions with a foam core. Try them all before making your choice.

Your guide to choosing the right cover

We’ve got a fantastic range of sofas and chairs in fabric, leather and a mix of the two. Here’s a brief guide to the pros and cons of different covers:

Leather (hide)

Only leather upholstery can claim to improve with time, developing a character all of its own. Leather wears in, fabric wears out. Each hide is unique and there are several different treatments to create different looks.

Corrected grain leather is particularly durable, easy to care for, and excellent for a family environment.

Semi-analine leather is very soft, bringing a real sumptuous feel to your furniture.

Analine leather shows off the natural features of the hide and is very soft to the touch.

Natural leathers including oiled, waxed or hand finished hides all show off the unique natural characteristic of the hide.

Faux or reproduction leather is a durable coated surface backed with eco friendly recycled leather fibres. Bonded for additional strength and durability, it feels great to the touch and offers great value for money. Faux or reproduction leather is a man-made product designed to match the texture, colour, durability and feel of family friendly corrected grain leathers. Our sales advisors will explain these exciting and affordable alternatives to other leather options.


We have a wide choice of fabrics including formal velvets, soft chenilles, hard wearing micro-fibres, faux suedes and woven designs in a variety of colours and textures.

Choose your recliner or massage options

Many of our sofas and chairs, both fabric and leather, recline for ultimate relaxation. You can have recliner actions at either end of a sofa or corner group as long as there is an arm. Some recliners are manual, operated by a handle just below the arm. Others have electric recliner controls, where you can adjust your position with your fingertip. For the ultimate relaxation, we have a fantastic range of stress relieving massage chairs.

Your sofa buying checklist

• Measure carefully!

Before you order, please make sure your chosen sofa will fit your room and can be maneuvered into your house. Some of our larger items come apart for delivery, so ask us for help if you’re worried. Once your furniture is in production, we can’t accept your cancellation without a charge.

• Try before you buy

Visit our 35,000 square feet superstore to see all our ranges, test them for comfort, try some recliners and ask our sales staff for more information on your favourites.

• Protect your investment

While everything at William & Sons comes with a standard 12 month quality guarantee, it’s worth asking about upgrading to a full 5 year Guardsman Furniture Protection Plan too. Our excellent cover plans will give you peace of mind for 5 years plus your new furniture will also be covered for accidental damage including spills, stains, tears and scratches. It’s well worth the extra cost to relax and enjoy your new furniture, worry-free!

Your guide to dining & bedroom furniture

The ideal dining and bedroom furniture needs to be stylish and practical, looking great in your home and giving you valuable storage space. Our stunning ranges of dining tables and chairs, sideboards, display cabinets, wardrobes, bedsteads and occasional tables offers something for every taste and budget.

How to choose your new dining and bedroom furniture

Start by thinking about the look or style you’re after. Our dining range alone includes tables and cabinets in wood, metal, glass and even stone. Leather is an increasingly popular option for bedsteads.

Here’s a quick guide to the pros and cons of different materials.

Wooden furniture

Every piece of wooden furniture is unique, with different characteristics in colour, grain and durability. Cabinets can be made from softwoods such as pine or hardwoods like oak, ash, maple and teak. There are some woods, such as beech, that don’t fall into either category.

Wooden furniture is affected by temperature and humidity. You should avoid placing solid wooden furniture, particularly oak, on under floor heating. If your room is very dry, very damp or is exposed to high levels of direct sunlight, such as in a conservatory, it may be worth considering glass and metal furniture.

Our sales staff will be happy to explain the benefits of different woods and finishes, show you how each piece is made and tell you all the pros and cons of solid wood, veneer, foil, metal and glass.

You can also find out how to care for wooden furniture in our furniture care guide.

Metal and glass furniture

For a more contemporary look, we have a stunning range of extending and static dining tables in metal and glass, with a choice of leather or fabric chairs. We also have metal and/or glass shelving units, and a wide choice of occasional tables and media storage units.

Metals are available in a range of different finishes and colours and all glass meets with British Safety Standards BS6202.

Dining and bedroom furniture buying checklist

• Measure carefully!

Before you order, please make sure your furniture will fit your room and can be maneuvered into your house. Some of our larger cabinets come apart for delivery, so ask us for help if you’re worried. Once your furniture is in production, we can’t accept your cancellation without a charge.

• Take a closer look

Visit our 35,000 square feet superstore to see all our dining & bedroom ranges, feel the quality, and ask our sales staff for more information on your favourites.


Your guide to buying the right bed for you

You spend around a third of your life asleep. An old or uncomfortable bed won’t give you the restful sleep you need to lead a happy, healthy life. So if your bed is more than 10 years old, you regularly wake through the night or you sleep on your front, it’s probably time to buy a new one.

How to Choose your New Bed

Choosing your new bed is an investment in your general wellbeing. Spend as much as you can afford to – generally the higher the price of the bed, the more support and comfort it can offer. The best way to choose a new bed is to try out a few in store. You’re welcome to sit & lie on them. Ask our fully factory trained sales staff to explain all their benefits. All our sales staff are employed directly by ourselves to give you unbiased advice. We don’t employ any manufacturers’ consultants that means you’re being offered a bed to suit your own individual needs, not those of the consultants’.

There’s a simple test to see whether a bed is right for you.  Lying on your back, slip your hand between the base of your spine and the mattress. If it’s difficult to do, the mattress is probably too soft. If your hand moves easily, the mattress is probably too hard. You should ideally be able to move your hand with just a little resistance. If you sleep with a partner, make sure you try the beds together.

Your bed options

William & Sons offer a vast range of beds, including the UK’s leading bed brand - Silentnight. Whatever level of comfort, luxury, quality, style and value you’re looking for, we can certainly help.

Divan Beds

Divan beds are made up of a base and mattress, which combine to give the best support and comfort.

Adjustable Beds

Electrically adjustable beds are easy to operate and can be maneuvered into any position.

Storage Options

Depending on the bed you want, there are a number of options available, all of which offer valuable storage space.


Headboards are an optional extra, but they can add the finishing touch to your bedroom.

Guest or Day Beds

For those short of space but needing an extra bed, a single divan with a pull-out bed underneath is a great solution.


Most bedsteads support a mattress on solid timber slats fixed to a frame; some come with a metal frame support and integrated sprung wooden slats.

Bed Surrounds

Bed surrounds give the look of aa bedstead with the divan of your choice in the middle. There are no slats or other support for a mattress.

Your guide to buying the right mattress for you

Your mattress options

Choosing the right mattress is vital. It will make the difference between a good and bad nights sleep. Here are all the mattress types you have to choose from:

Open Coil

This is the most basic and simple spring system. Rows of springs are joined with a spiral wire, running top to bottom. Open coil often gives a firmer feel.

Pocket Sprung

Here, each spring is housed in separate fabric pockets. This mattress fits the sleeper’s shape, for ultimate comfort and support.

Memory Foam / Latex

Using either open coil or pocket spring systems we have sourced a range of mattresses containing a special foam-like material that reacts to heat and pressure. That means less pressure on the body, better support and a more restful sleep. By using the spring systems as well, it means you shouldn’t get as hot when sleeping because the springs allow the memory foam or latex to breathe.


Fillings protect you from the springs in the mattress. There are various choices of fillings. Our bed experts will help you choose the right one for you.


Lower priced mattresses are produced in standard tension, whilst more expensive options have a choice of soft, medium or firm tensions. If you sleep with a partner and both find different tensions comfortable, we can create a mattress with different tensions on each side.

Your guide to buying the right sofabed for you

Do you ever end up with more guests than you have beds for? Well with a sofabed that’s no longer a problem! We’ve got a comprehensive range of stylish sofabeds to choose from – including designs in both leather and fabric.

How to choose your new sofabed

The best way to choose a sofabed is to try a few out. Sit on them, lie on them and ask our sales staff to explain all their benefits. Spend as much as you can afford to – generally the more expensive the sofa bed, the more support and comfort it will give you.

You also need to consider where you’re going to put it. If your space is only big enough for a chair, our chair beds open into a single bed. At the other extreme, we have sofa beds that fold out to a king size bed. You’ll often need a bit of room (up to 23cm or 7’) from the back of the sofa to open the bed out fully. If a full sized sofabed with arms won’t fit through your bedroom or stairway, some of our sofabeds have removable arms so they’re much easier to manoeuvre in tight spaces. Some have no arms at all and can still open out to nearly the same width as a standard double bed.

Your sofabed options

Sofabeds are only designed for occasional use as a bed. Mattresses are foam or sprung, up to a depth of 10 cm (4”). Because you sit on a thin layer of padding over a bed mechanism, sofabeds feel firmer than a standard sofa or chair. The firmness of the sleeping surface will depend on how your sofabed works. If the sofabed pulls out from the bottom of the sofa or chair so it’s quite close to the floor, it will feel fairly firm. If it’s a metal frame that unfolds to the same height as the seats, with a canvas-like base or wooden slats for the mattress, it will feel more like a normal bed.

Make it last

Care for your sofa bed as you look after your sofa and your bed. Rotate and turn the mattress every time the sofabed is used, and don’t overload any storage spaces. Your sofabed comes with a standard 12 month manufacturer’s warranty, but it’s worth asking about Guardsman Furniture Protection Plans. Our protection plans upgrade our standard 12 months guarantee to 5 years cover plus it also covers your sofabed if it’s accidentally damaged.

William & Sons, Merry Hill’s largest furniture superstore, Level Street, Brierley Hill, Dudley, West Midlands. Stylish, quality home furniture, leather sofas, fabric sofas, chairs, swivel chairs, accent chairs, tub chairs, stools, reclining sofas, reclining chairs, corner groups, dining & living furniture including dining tables, dining chairs, sideboards, cabinets, display units, home entertainment units, multi-media units, storage units, bookcases, coffee tables, lamp tables, console tables, sofa tables, nest of tables, home office furniture, bedroom furniture, sliding door robes, chests of drawers, bedside chests, dressing tables, dressing mirrors, headboards, accessories, lamps, mirrors, pictures. Stockist of leading furniture brands Alstons, Andrena, Baker Furniture, Buoyant, Charltons, Classic Furniture, Exclusive, Furniture Origins, Global, HTL, Julian Bowen, Kingstown, Lebus, Mark Webster, Rauch, ROM & Softnord, We’ve built up a solid reputation for providing an exceptional service to our customers and are always available to discuss your individual requirements and answer any questions you might have.