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Level Street
Merry Hill, Brierley Hill
West Midlands
DY5 1UA

STORE: 01384 77444
© William & Sons 2010. E&OE.
Celebrating our first 15 years at Merry Hill!
This Bank Holiday William & Sons will be celebrating 15 years in business at Merry Hill. Four generations of Great Grandfather, Grandfather, father & son have all bought their own skills and influences to the businesses of the Cole family. Their original family business of buying and selling reclaimed building materials, was set up by William Snr.’s grandfather after completing his military service in the First World War. From these humble beginnings, their continued hard work has helped them develop William & Sons into one of the Black Country’s leading independent furniture superstores. Fashions & styles may have changed over the years, but father & son are as committed today in serving the people of the Black Country, as William Snr.’s father & grandfather before them.
We still firmly believe that each customer is unique and we’ll keep on trying to reach the highest possible standards in everything we do. As you can see, we’ve been here for a while and we’re certainly not in business purely for short term financial gain.” – William Cole (Managing Director)

“We’re constantly trying to learn and improve, so that next time we can do things even better. Sometimes things do go wrong, but both of us are really committed to following my Great Grandfather’s principles of always trying to offer choice, value for money and service.”
William Cole Jnr (Financial Director)

As Merry Hill’s largest furniture superstore and an established Minerva Furnishers Guild Member, William & Sons are able to offer an extensive range of quality, stylish and inspirational furniture sourced from the world’s leading brands. The Guild is a dynamic furniture buying group which currently represents over 100 top quality independent furniture retailers throughout the UK, Channel Islands & the Republic of Ireland. Being part of this organisation enables William & Sons to combine the collective buying power of over 148 stores, ensuring that they will continue to offer well designed, quality furniture at extremely competitive prices for many more years to come!
“For our 15th Anniversary Celebrations we thought hard about the best promotional offer for our customers, both old and new. Given the current climate, we felt that we should simply offer our single largest across the store discount! This Bank Holiday we’ll be discounting all our already low prices by at least 25%! … even for special orders!” - William Cole (Managing Director)

Spread over two huge floors, William & Sons 35,000 sq feet furniture superstore can be found on Level Street, Brierley Hill, overlooking the massive Merry Hill Shopping Centre. The store is open all over the Bank Holiday Weekend, has ample free parking for it’s customers and is certainly well worth a visit!